Fans Try To Grasp Meaning Of New Nine Inch Nails Video
Industrial rockers' clip for 'We're in This
Together,' which debuted Thursday,
inspires multiple interpretations.
Trent Reznor appears to be the only survivor of Nine Inch
Nails' new video.
The eerie, black-and-white clip for the song "We're in This
Together" (RealAudio excerpt) — the second single
from NIN's forthcoming album, The Fragile — depicts the
industrial rockers' leader and hundreds of black-clad
extras running frantically through a barren desert, as
though trying to escape an unspecified evil. Ultimately,
Reznor is left alone, surrounded by the empty clothing of
those who ran with him.
The video, which premiered on MTV
on Thursday, has Nine Inch Nails fans
theorizing about its possible
meanings, as they await Tuesday's
much-anticipated release of the
two-CD The Fragile.
"I think that the people in the video
might [represent those] who have
stuck by him in his life, in his music,"
the 27-year-old webmaster of the Nine
Inch Nails fansite www.9inchnails.net,
who identified herself only as "April,"
wrote in an e-mail. "All the running —
who knows? It will take more than a
couple times to figure it out.
"That's the beauty of a NIN video," she
continued. "They are worth watching
over and over, and it means something
different for everyone, which is exactly
what Mr. Reznor wants. He knows
what it means to him. For someone to
take what they will from it — what a
compliment to him."
Amid the video's myriad scenes of
crowd chaos, people at times stampede through a barren
desert, some unlucky souls falling to the ground as
others' feet hurtle around them. At other points, the
masses scurry through tunnels, up staircases and
through a train station.
"We will make it through somehow," Reznor sings. When
he's not in the crowd, quick shots show the singer behind
a fence, chain-link shadows falling across his face.
"I think the fact that he's alone at the end is really
significant," Daniel Tyler, 19, wrote in an e-mail. "His
fall-out with [Marilyn Manson], the death of his
grandmother — stuff like that that's happened in the last
few years, it seems to me like he's [echoing] that in the
video in his own weird way."
The clip, filmed by director Mark Pellington, was shot in
Guadalajara, Mexico, last month. Local journalist
Francisco González said he believed the video portrays
"some sort of nightmare Reznor was having. We were told
he was supposed to be fighting with his own interior
demons, that it was a story about him and his
The album, NIN's third studio effort, was produced over the
past two years by Reznor and engineer/mixer Alan
Moulder at Reznor's New Orleans studio. Among the
songs that already have been released are the moody
ballad "The Day the World Went Away" (RealAudio
excerpt) and the hard-rocking "Starfuckers, Inc."
(RealAudio excerpt), which were issued as singles.
In addition to their 1989 debut, Pretty Hate Machine —
which included the alternative-rock hit "Head Like a Hole"
(RealAudio excerpt) — and 1994's The Downward
Spiral, NIN have released a number of remix projects,
including 1995's Further Down the Spiral.
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is provided courtesy Keith Duemling and Tracy Thompson from the collection previously
located at SUS.