January 19, 2000
Meathead Goes Into The Void
NIN released their video for "Into the Void", the second video from The Fragile, on Friday, January 14. The video consists primarily of extreme close-ups of Trent Reznor's hair, skin and eyes, to the point where the images are nearly unrecognizable. It goes a long way in disproving the recent rumors that Trent is a robot.
It has also been given "Breakthrough Video" status by MTV, which basically means that it's different from the other 6 videos they play during each day. Expect other videos in the future to emulate the same style. Just imagine finally being able to count Billy Corgan's chest hairs!
Of course, everybody is saying "I liked the video, but what does Meathead think of it?"
Well, I liked it too! I was still suffering from a bit of what's known as "running Mexican overexposure" from the "We're In This Together" video, so this new video was a welcome change of pace. Although, I must admit I was a bit put off by it at first. But by the time it was over, I was ready to watch it again (which I did).
In order to annoy you and make you question the existence of a just God, here is a list of my initial reactions while watching the video for the first time.
Oh boy oh boy oh boy! A NEW VIDEO!
Umm... what's that?
Hey, that looks like a... no, nevermind.
Hey, it's hair. But whose hair? I'm hungry.
I wonder if there's anything to eat in the kitchen.
Hmm. Maybe my TV is fucked up.
I'm not hungry anymore.
Okay, that's a little better...
Guess no one bought Trent that new razor
Hey, why's there a microphone in Trent's hair?
Yeah! Rock!! Woohoo!! Party!!
Yeah!! Kick ass!!
Wow! This is funky AND fresh!
One thing that I found a bit disturbing, however, was the fact that NIN included a subtle advertising scheme into the video. Most people haven't really become aware of it, as it's intended to appear on the screen only long enough to register into the subconscious and not to the conscious mind. I know, you think I'm crazy, don't you? Well screw you! I'm not crazy! See below.
||These are a few of the images that appear for a fraction of a second at various points throughout "Into the Void". I'm sorry, but was this really necessary? First off, I didn't even know that corporations like Bausch & Lomb and Pfizer were sponsoring NIN, although I suppose that explains why I got a coupon for $2 off Halo 16 with the bottle of contact lens solution I bought last week.|
In the end, however, this latest offering from NIN gets the Official Meathead Seal of Approval (I didn't bother to make a graphic for it, since there are more than enough images on this page as it is). Unfortunately, we'll probably never see it on MTV again, since MTV's programming is mostly made up of Winnebagos and half-naked underage girls.
Hey Kids! Check out these behind-the-scenes shots
EXCLUSIVE to the Meathead Perspective!!