Wednesday February 4, 2009

Serving your fans - The Trent Reznor case study -- updated with Slides

Techdirt's Mike Masnick has written many a blog about Trent Reznor's efforts and moves dealing with the current environment faced by those in the music industry.

Masnick recently spoke at MIDEM industry conference, something he mentioned a few times leading up to the event, and has talked about getting footage online since then. An updated version of the video has been posted, featuring both the speaker and his rapid-fire slideshow.

The presentation's about 15 minutes long, and if you're reading this, you're probably already on top of everything he talks about here. Nonetheless, Mike covers a lot of important points very well, and perhaps more importantly, he's addressing people in the music industry - an industry he refers to as "a vast wasteland" in his presentation. Hehe.

Serving your fans - The Trent Reznor case study