After Fox’s marketing department showed the Fringe producers a version of the promo that used “Zero-Sum,” series exec producer Jeff Pinkner simply asked a nearby Reznor acquaintance - that’d be co-creator J.J. Abrams - if the NIN musician might be interested in a collaboration. One email later, Reznor was on the case. “We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,’” says Pinkner, adding: “How often do you get the chance to work with somebody like that?”
If you haven't already been watching Fringe, you can catch up with the show via Hulu (if you're in the US, anyway) - that's where I've been watching it since it's debut last year, and it's cool to get an excuse to plug the show on my site.
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