Monday June 2, 2014

Apple acquires Beats - here''s everything you need to know

Hey guys, I''m trying out this misleading headline thing that seems to be all the rage these days. So, the first part is true - you''ve already heard that Apple bought Beats. You may have seen lots of pictures of Jimmy Iovine and Dr. Dre - and maybe even watched the video of Dre potentially breaking his NDA. But since you''re here on this website, you''ve wondered where Trent Reznor lands in all of this.

Given that Rob Sheridan is still involved with Beats post-merger, it was something of a surprise when USA Today reported that Reznor "reportedly left the company". Reportedly is one of those words, a big blinking sign that says "hearsay".

Over at Rolling Stone, Jason Newman picked up the phone and called Beats, who confirmed " Trent Reznor, Chief Creative Officer for Beats Electronics, will not be leaving the company." I then tweeted about it, saying something about using 470 words to say "Trent Reznor hasn''t left Beats"

It only took me 160 words to get there.